Own your brand by supporting it with thought leadership content. Write articles, do interviews, be active in industry discussions, publish whitepapers and more on topics of interest to your target audience. Post and blast to your influencers and decision makers on a regular basis. Become a resource for your network that nurtures brand loyalty, top-of-mind awareness and engagement.
BR Design Associates Case Study
BR DESIGN ASSOCIATES is a full-service corporate interiors firm providing world-class design solutions to clients in the workplace. Watermelon Social developed an integrated branding and content marketing program for the firm that included, in sequence: 1. corporate branding, 2. personal branding for Michael Rait and his senior staff, 3. master database development of Michael's highly engaged network of influencers and decision makers, 4. content development delivered to Michael's network via a series of integrated LinkedIn posts and companion email blasts over a three month test period. The BR Design campaign has nurtured brand loyalty, client engagement, and significantly increased top-of-mind awareness, leads and sales for the firm.