The Stephan Partners Team

George Stephan

Founder and Managing Partner

He has won widespread recognition as a global leader in promise-based corporate and personal branding. George has developed branding and digital marketing campaigns for a variety of clients designed to maximize their impact on sales and profits -- including corporate work for Time Warner (Time Inc. Magazines), Thomson Interactive, The Wall Street Journal Digital Network, Nielsen ProNet, MCEnergy, Guardian Water & Power, Rodale, PBS Thirteen, NYU Langone Medical Center, Smithsonian Magazine, Orlando Convention and Visitors Bureau, Reed Group, Maggie Maternity, VOX Magazine, The Zena Resort and DuPont. His personal branding clients include senior professionals, corporate teams and professional athletes.

Prior to Watermelon Social, George founded Stephan Direct, a full-service direct marketing agency based in New York City. Before that, he managed consumer packaged goods accounts including Pepsi, Frito-Lay and Mars for three of the largest worldwide agencies: BBDO, FCB and Publicis.

George has been an instructor in account management, branding and strategy at the Parsons School of Design. He has written articles and given speeches about his views on promise-based branding and digital marketing. George lives in New York and Maine with his wife Carolyne, his daughter Emma and his dog, Presley. He is also a mentor to Matthew, a 16 year old in the Big Brothers Big Sisters program. George is a distance swimmer and a single digit golfer.

Bob Perkins

Strategic Services Director

His career has covered all facets of the marketing communications -- from political fundraising, starting a direct marketing agency, President of a full service agency, Chief Marketing Officer for three global brands, a senior position at the US Chamber of Commerce, and working as a consultant and Board member.

This experience has made Bob a highly successful senior business leader and strategist -- establishing the appropriate structure, crafting the business plan, defining objectives, and building communication and positioning road maps, creating and managing teams for profit and non-profit corporations.

Bob consults with large corporations on communication and business strategies in the United States and Europe. Key clients have included Pfizer, the Financial Times, Ricoh Imaging, and the University of Pittsburgh Medical Center.

Bob also has served as a consultant to mid-sized companies wishing to rapidly expand. Examples of these clients are Sportsgenic, a technology platform to integrate media buying across on and off-line properties, Accelitec, a provider of next generation Customer Relationship Management software for retailers, and AdRevolution, an Austin-based technology company focused on improving the response rate to email offers.

For five years Bob was the Lead Director for 24/7 Real Media. He joined the Board in 2001 as the company faced bankruptcy and worked with management until it was sold to WPP for $649 million. He now serves on the Board of Director's of Collective Intellect, a Boulder, Colorado based provider of research on the Social Internet, Transpera, a San Francisco based company that delivers video advertising on mobile phones and PunchBowl Software, a party planning service with a strong ecommerce platform.

His earlier positions include Senior Vice President of Marketing for Pizza Hut, founder of Perkins/Butler Direct Marketing, various assignments at Chiat/Day advertising, were he became President of the New York office, and head of Global Marketing and Licensing for Calvin Klein.

Bob has a Masters in Economics from Texas Tech University, was a jet instructor pilot during his Air Force tour of duty, and serves on the board of the non-profit American Health Initiatives. His three passions are his partner, Joni Evans, snow skiing and golf. He lives in New York City.

Carolyne Berkeley

Customer Insights Director

She has twenty five years of experience in market research and strategy development with leading advertising agencies and brands. She led research and planning teams at BBDO and Lowe, and was Partner and Director of Strategic Services at Gardner Nelson & Partners. She has established a successful market research consulting practice; her clients have included Johnson & Johnson, PepsiCo, Sullivan, JWT and Unilever.

Carolyne has used her knowledge of market research design, data analysis and presentation to uncover insights for brands such as Charles Schwab, the NYSE, Mountain Dew, KFC, Office Depot, Columbia Business School, Cornell Tech and too many more to mention.

She is a graduate of Smith College and has a MBA from Columbia Business School.

Dan Thomas

Business Development Director

Dan’s career with world class media and marketing organizations has included stints in local broadcast, both local and national cable, Spanish language media, branded entertainment, digital properties, and cinema advertising. Much of his time in these companies was spent building and coaching successful sales teams working with major advertising firms, as well as client direct efforts.  

Dan's a consultative executive who has built a career around generating incremental revenue for under appreciated, or unfamiliar media and marketing assets. Creating demand is what he’s good at, and has been successful in every level of his career.

He’s curious, listens well, and has a unique ability to figure out what needs to be done to solve client’s business challenges and increase revenues. Relentless follow through is another strong trait he’s proud of. Dan is comfortable in all types of linear and digital media, and is IAB Digital Media Sales Certified.

Kei Matsuyama

Senior Digital Strategist

She played a key role in developing and launching Watermelon Social. Prior to Watermelon Social, Kei worked as Senior Digital Strategist at Stephan Partners where she managed the Time Inc. and Guardian Water & Power accounts. Before that she was Marketing and Sales Strategist at I&OC of Japan where she worked with blue chip brands such as Dial, Purex and Renuzit. She has 10 years of experience in international business, digital marketing and sales in the US and abroad.

Kei graduated with a BA in Marketing and International Business from Waseda University in Tokyo, Japan as a Dean’s Honor Scholar and Valedictorian. In her spare time Kei enjoys blogging to millennials and volunteering for community building projects. She also loves latin dancing, woodworking and learning everything Bulgarian.

Lori Greene

Content Marketing Director  

Lori is an award-winning proven multi-platform content executive highly proficient in all aspects of media including social, mobile, television, digital, and print. Lori builds brands such as NBC Universal, Indeed, BRIC TV, Havas, Intel, Advertising Week, Masthead Media, and Brooklyn Cookie Company with digital marketing, editorial, content marketing, social media, and training.  Lori was the Senior Partner, Director of Content for Maxus Global, one of the world’s fastest growing media agencies, where she won content marketing’s highest honor – a Pearl Award. 

Brian Hack

Digital Marketing Director

Brian has worked professionally in the Internet industry since 1996. He started his career at Ruder Finn Public Relations where he helped found the Interactive division and worked on online development projects for clients such as GTE, Liz Claiborne and Lucent Technologies.

Wanting to immerse himself in the interactive industry, Brian accepted a position at i33 communications, a leading Silicon Alley Internet start-up that was acquired by AppNet. He worked three years at i33/AppNet as Director of Production where he managed and oversaw all Web production and account services for clients including the American Heart Association, Arrow Electronics, New York Life, MetLife and

Brian graduated with a BA in American Studies from Tulane University as a Dean's Honor Scholar.

Steve Meltzer

Creative Director/Branding

A successful entrepreneurial team leader with extensive experience delivering creative solution in U.S. and Asia-Pacific markets, he has held regional leadership positions in Hong Kong and Australia with Rapp Collins, J. Walter Thompson and Leo Burnett, where he was a driving force in launching integrated marketing practices throughout the agencies' Asia-Pacific networks. He is recognized as one of the early advocates of Internet-driven marketing and brand-building, serving clients including Citibank, Ford, Shangri-la Hotels, AOL, Mercedes Benz, Morgan Stanley, Hong Kong Telecom and Cathay Pacific, among others.

In 2000, Steve joined the Greater China headquarters of the $2.5 billion professional services firm, marchFIRST, as Vice President, Brand Building Partner, where he managed teams responsible for branding, integrated media support, marketing strategy and all user experience elements for complex transactional websites. His clients included the People's Republic of China Ministry of Rail, United Broadcasting Company (Thailand), Dentsu Communications (Tokyo), eNETVision (Hong Kong) and Morgan Stanley Asia.

Steve returned to the US in 2001, and has provided creative, strategic planning and communications services to clients including Military OneSource, a Department of Defense family services initiative; Cox Communications; IntelSat General; US Department of Agriculture; UBC TV, the Thai national cable TV provider; Montgomery County Maryland Emergency Preparedness Center; The American Prospect magazine and The Center for American Progress.

Jim Parry

Creative Director/Branding

Before Watermelon Social, Jim was a consultant to ad agencies such as Avrett, Free & Ginsberg, Burson-Marsteller, Della Femina, Deutsch, Grey, Hill Holliday and Messner, Vetere and was a consultant directly to advertisers such as CBS Television, Combe, Inc. and World Wildlife Fund.

Before that, he was a founder and Creative Director of two ad agencies: Posey, Parry & Quest and then James Parry, Inc. Here his clients included Best Western Hotels, Conoco, General Foods, Nivea, Pfizer, Pinkerton, Reader's digest and US Magazine.

Jim has held creative positions at a half dozen ad agencies, including two that started the so-called creative revolution: Carl Ally and Jack Tinker. He has won four Clios; ten 1st, 2nd and 3rd places in The One Show; four 1st place Andys; gold and silver medals from The Copy Club of New York; several medals from the International TV & Film Festival; a Bronze Lion at Cannes.

Jim received a BA from Harvard. He has also had a novel published by HarperCollins and has sold screenplays to Columbia and Universal.

Carol Bokuniewicz

Creative Director/Branding

She brings extensive experience as a creative director, art director and graphic designer to client campaigns. Prior to Watermelon Social, Carol founded the first all woman ad agency in New York. Her clients included CBS Television, USA Weekend, Scalamandre Silks, Osh Kosh B'Gosh shoes, Mikasa Retail Stores, Sam and Libby shoes and Absorba Childrenswear.

Before that, Carol was founding partner of one of the leading design firms in the country. M&Co produced ground breaking work that included corporate identity programs, advertising, annual reports, product design, record covers, promotional materials and custom publications for Bloomingdales, Revlon, Audubon Magazine, National Lampoon, The Talking Heads, The Rolling Stone, Billy Joel, Manufacturer's Hanover and Carnegie Hall.

Independent clients have included Lifetime Television, Viacom, Paramount, Fox TV, Hearst, Meredith Corporation, Warner Books, Nick and Eddie Restaurants and Lincoln Center.

Janice Richter

Creative Director/Branding

A strong creative leader and visionary, she was Senior VP Creative at Saks Fifth Avenue for eight years where she developed and led a plethora of successful branding campaigns including the well celebrated "Saks loves..." and seasonal "Want it!" campaigns. She also oversaw the launch of the new logo and DNA branding.

Featured in the Adweek article, "Hidden Talent," as one of the five top in-house creative directors, Janice has worked with an impressive roster of A-List celebrities, models, photographers, illustrators, designers and stylists. She has run creative projects ranging from collaborations with VH1 top musicians to stories featuring dancers from the American Ballet Theatre and the Metropolitan Opera House.

As Group Creative Director, she worked at ad agencies on many high profile fashion, beauty and lifestyle accounts including Avon, Estee Lauder, Matrix, Kitchen Aid and Real Simple. And, as Creative Director at Anne Klein for six years she created and developed campaigns for all divisions.

Janice is also an illustrator who captures varied subject matter in a surprising, vivid and stylish fashion.

Bob Feinberg

Creative Director/Direct Marketing

Bob Feinberg spent 14 years as Executive Vice-President and Global Chief Creative Officer of Grey Direct, one of the world's top ten direct marketing agencies. He has played a key role in creating national and international campaigns for major clients including IBM, Nokia, Microsoft, Chase Manhattan Bank, Aetna Healthcare, Glaxo-Wellcome, Astra Zeneca, Allergan, Oracle, Audi, Dreyfus Funds, Sprint, Goldman Sachs, Save the Children and M&M Mars. The body of work created or supervised by him encompasses all media -- broadcast, Internet advertising, print, mail, outdoor and sales promotion.

He joined Grey Direct after a long and distinguished career as a creative executive in general advertising. His work at Bozell, J. Walter Thompson and the William Esty Company for clients such as Warner-Lambert, The New York Times, Planters Peanuts, Gillette Blades, Four Roses Whiskey, Lee Jeans and Camel cigarettes earned him virtually every major creative award in the advertising world, including trophies from the One Show, Andy, Clio, Addy, Art Directors' Club and Cannes Festival.

Bob has been published in Playboy, is the author of two comedies produced off-Broadway and has written and produced two short films. While living in LA, he contributed scripts regularly to television shows such as "Mork and Mindy", "The Facts of Life", "The Bad News Bears", "Sha-Na-Na" (he wrote the pilot script for their long-running musical series), "The Misadventures of Sheriff Lobo" and many short-lived series.

Larry Lynn

Development Counsel

Larry brings forty-four years of institutional fund raising experience to his development practice. The four nationally renowned organizations where he has served as chief development officer encompass a broad spectrum of non-profit activities, including primary, secondary, and higher education, scientific research, social services, health care, public television, and the performing arts. He has conceived and executed capital campaigns ranging from $15 million to $325 million. Departments under his leadership have won awards from PBS and the American Association of Medical Colleges.

He began his career at what is now the National Center on Employment and Disability.  Its Human Resources School for severely handicapped children, and Abilities, Inc., its demonstration work facility, are world-renowned. In 1979, he joined American Ballet Theatre as part of a team assembled by its then-new artistic director, Mikhail Baryshnikov. Eight years later, the new president of Thirteen/WNET, flagship of the PBS system, recruited him to head Membership and Development and launch Thirteen’s first capital campaign. In 1991, Larry became Vice President for Development for NYU Medical Center, responsible for the planning and execution of a $325 million capital campaign and a $45 million annual effort.

A frequent speaker at fund raising conferences, Larry is the author of a teleplay entitled “Cracking the Big Gift” commissioned by the Corporation for Public Broadcasting. He has served on several non-profit boards, including The Lamont-Doherty Earth Observatory of Columbia University, and the Hudson Valley Children’s Museum. He is Mayor of the incorporated village of Grand View-on-Hudson in New York.